Data-driven, or just data-justified?
Wanna know a secret? very few companies are actually data-driven #unpopularopinion I’ll caveat that though. They’ve got the dashboards. They name-drop the metrics in board meetings. There’s probably a Power BI or Sisense licence sitting in your inbox right now that someone bought because “we need to be more data-driven.” But when it’s time to actually make a decision, especially the chunky, strategic, you-bet-your-budget-on-it kind of decision, the process looks pretty much the same as it […]