How FM Consultants Increase Their Revenue with Analytics as a Service

We work with FM consultants of all sizes, every day. From 1 and 2 person outfits looking to punch above their weight and win contracts they had previously locked out of from to larger organisations looking to retain their best customers in an increasingly fierce competitive marketplace. 

The one thing they all have in common is that they aren’t going to achieve their goals without adding significant value through their offerings. 

increased revenue

…and many, if not all, are turning to data and the subsequent insights to provide that value.

In doing so, almost as a byproduct of building a really solid set of data foundations for their customers, they find themselves in a position where they’re not only retaining their best customers and winning new business, but they’re also able to start charging for the power of the insights they’re providing. 

Analytics as a Service 4 Consultants – Typical Journey

Let’s have a look at a typical journey that consulting clients takes with us. 

The engagement usually starts with them having an innate feeling (or even having been told) that they need to start differentiating from their competition and providing better access to data. 

Good news, this is very much a ‘two birds with one stone’ scenario.  

In working with us via our Analytics as a Service for Consultants offering, they are able to quickly and cost effectively spin up an analytics platform + accompanying database to house all of their client’s data and build data experiences that tick both of those boxes (and a good few others!).

Evidencing Value with AaaS 4 Consultants

Most of our consulting clients are already providing masses of value to their customers – what they don’t have, in most cases, is the ability to showcase and evidence that value – and that’s exactly where we start. 

White Label Analytics by Datore – Energy Consultant Example

This is a real example that we worked on last month. 

Our client is an energy and sustainability consultant working with businesses turning over between £100m-£500m. 

Their remit was to analyse energy consumption from across his customers myriad sites and come up with ways to optimise, save and futureproof. 

Pre AaaS this meant manually pulling 15 sets of data, doing what they could with it in excel over the course of a few days, presenting the findings and any ‘insights’ back in a static ppt. 

Analytics in Action

Helping Consultants Differentiate in a Challenging Marketplace with White Label Analytics

An FM consultant created a brand-new analytics experience for all of his existing clients in just 8 weeks, which instantly resulted in 2 new clients and strengthened relationships with existing ones.

Better Access to Data with Analytics as a Service

Now, the 15 data sets pull automatically into an analytics platform and are displayed on an intuitive dashboard that not only makes it easier to instantly spot the anomalies and insights, but also has automated notifications for things that can be tweaked in real-time. 

This dashboard is available both to our client, and to his client – this ultimate transparency has completely changed the dynamic of the relationship and catapulted our consulting client to the top of his client’s ‘trusted advisor’ list. 

A Free ‘Value Add’ that Increases Your Revenue

And then the magic. Having created this new analytics experience as a free ‘value add’ to their offer – they were able to offer more advanced functionality like AI, ML and forecasting capabilities for an additional fee each month. 

Not only have they cemented their relationship with their most valuable clients, but they have also been able to increase the value of each of those clients through moving to a ‘freemium’ mode; where they add value with free insights and are able to, in many cases, charge to take those insights to the next level. 

Do you want to increase your revenue with Analytics as a Service for Consultants?

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David Leslie

Data Value
Helping small & medium businesses harness their data like an enterprise – at a fraction of the cost with Analytics as a Service.

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